Donna Adam worked in the financial services for more than 30 years while serving on various boards including non-profits. She founded Clean Up - Give Back .Org, as she recognized the need to have a volunteer organization that is flexible and allows volunteers to serve for short periods of time (less than 3 hours) as a one-time committment. Donna also recognized that cleanup campaigns not only help the environment, they are good for team-building, employee morale, and creating a greater sense of community.