Winter Leadership Series
Name:
Winter Leadership Series
Date:
February 16, 2021
Time:
8:00 AM - 9:30 AM CST
Website:
http://www.dpchamber.com
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Winter Leadership Series
Session 3 - Persona
The term “public persona” can be described as our character as presented to or perceived by others. We hope the side we show is what the situation warrants. In doing so, it helps us more effectively connect with our audience.
Another way to describe persona is to create a character which provides insight into how to understand our customers. If we want to see the world from a customer’s perspective, creating a persona could help us understand his/her needs, experiences, behaviors, and goals.
In this session, we begin to learn how to:
The term “public persona” can be described as our character as presented to or perceived by others. We hope the side we show is what the situation warrants. In doing so, it helps us more effectively connect with our audience.
Another way to describe persona is to create a character which provides insight into how to understand our customers. If we want to see the world from a customer’s perspective, creating a persona could help us understand his/her needs, experiences, behaviors, and goals.
In this session, we begin to learn how to:
- Adapt our personality to the environment
- Benefits of creating a persona for ourselves
- Use personas to drive your business
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