BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20210216T140000Z
DTEND:20210216T153000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Winter Leadership Series
DESCRIPTION:Winter Leadership Series\n\n \n\nSession 3 - Persona \n\n\n\nThe term "public persona" can be described as our character as presented to or perceived by others. We hope the side we show is what the situation warrants. In doing so\, it helps us more effectively connect with our audience.\n\nAnother way to describe persona is to create a character which provides insight into how to understand our customers. If we want to see the world from a customer's perspective\, creating a persona could help us understand his/her needs\, experiences\, behaviors\, and goals.\n\nIn this session\, we begin to learn how to:\n\n \n\n	Adapt our personality to the environment\n	Benefits of creating a persona for ourselves\n	Use personas to drive your business\n\n\n\nLeadership Brochure Click Here
X-ALT-DESC;FMTTYPE=text/html:<div><strong><span style="font-size: 18px\;"><font face="Tahoma">Winter Leadership&nbsp\;Series</font></span></strong></div>\n\n<div>&nbsp\;</div>\n\n<div><strong><span style="font-size: 18px\;">Session 3 - </span></strong><span style="font-size: 22px\;"><span style="font-family: calibri\;"><strong><span style="font-variant: small-caps\;">Persona</span></strong> </span></span><br />\n<br />\n<span style="font-size: medium\;"><span style="font-family: calibri\;">The term &ldquo\;public persona&rdquo\; can be described as our character as presented to or perceived by others. We hope the side we show is what the situation warrants. In doing so\, it helps us more effectively connect with our audience.</span></span><br />\n<span style="font-size: medium\;"><span style="font-family: calibri\;">Another way to describe persona is to create a character which provides insight into how to understand our customers. If we want to see the world from a customer&rsquo\;s perspective\, creating a persona could help us understand his/her needs\, experiences\, behaviors\, and goals.</span></span><br />\n<span style="font-size: medium\;"><span style="font-family: calibri\;">In this session\, we begin to learn how to:</span></span><br />\n&nbsp\;\n<ul>\n	<li><span style="font-size: medium\;">Adapt our personality to the environment</span></li>\n	<li><span style="font-size: medium\;">Benefits of creating a persona for ourselves</span></li>\n	<li><span style="font-size: medium\;">Use personas to drive your business</span></li>\n</ul>\n</div>\n\n<div><span style="font-size: 16px\;"><strong>Leadership Brochure <a href="https://chambermaster.blob.core.windows.net/userfiles/UserFiles/chambers/320/File/Leadership_2021/leadershipSeriesBrochure.pdf">Click Here</a> </strong></span></div>\n
LOCATION:Des Plaines Chamber Of Commerce VIRTUAL EVENT https://us02web.zoom.us/j/89152062071?pwd=c2Y2R1c4TjlBUW5paEltaEFIKzRGQT09
UID:e.320.3444
SEQUENCE:3
DTSTAMP:20260921T024910Z
URL:https://business.dpchamber.com/events/details/winter-leadership-series-3444
END:VEVENT

END:VCALENDAR
