Webinar Series

Tools for Success:
Navigating the New Normal
 
Join us for this series of five monthly webinars to receive helpful and practical tools to navigate the new normal. Experts in their fields will show you all you need to know  – from legal considerations to best practices in digital advertising; from brand identity to effective sales techniques; from actionable advice on marketing and communication best practices to help your small business succeed in 2021 and beyond. 
 

9:00 – 10:30 a.m. Wednesday, July 21st, 2021
 
Julie Shields
USASBE (United States Association for Small Business & Entrepreneurship)
jshields@usasbe.org
 
The Art of Pivoting: Strategies for Developing a Flexible Business Model for the Future
 
The COVID-19 Pandemic has caused changes to business models in every industry. Learn how one business owner and their ad agency pivoted to create a strong brand identity through social media engagement and digital advertising. The discussion will include how to use data to calculate success. This session will include time for Q&A on how you can apply these concepts to your specific industry.
 
Julieanne Shields is the President & CEO of usasbe.org – the United States Association for Small Business & Entrepreneurship.