DPC Social Impact Virtual Meeting
SOCIAL IMPACT VIRTUAL MEETING
"Marketing with Meaning: How to talk Clearly about your Organization"
Presented by Carol White, CB White
Most of us talk about our work or organization just about every day. People ask what we do. Do you feel you are compelling, clear, and consistent in your answer? What about the answers of staff, volunteers, board members, all of whom serve as your ambassadors?
In marketing, the basis for communication is a tool called a positioning statement. It leads to creating a concise and motivating answer to, "What does your Organization do?"
In this Presentation, you will learn to create a positioning statement and move towards effective marketing using a series of fill-in-the-blank exercises.
Marketing expert Carol White will guide you through the sections of a positioning statement with clear explanations and examples.
We aim to build a regional community of dialigue around deep and complex topics. We believe that wisdom develops in each of us and the more that we share this wisdom with one another, the richer we become as a society.