Content Marketing 101
Name:
Content Marketing 101
Date:
June 7, 2016
Time:
8:00 AM - 9:30 AM CDT
Website:
Google Seminar
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Content Marketing 101: Today's Key to Getting Found on the Internet and Google
Current Internet Marketing techniques depend heavily on influencing clients and prospects by creating and sharing relevant information they are searching for. Learn some of the whys and how to's of developing and presenting information to solve people's problems and answer their questions rather than turning them off with direct advertising.
Will Discuss:
Presented by Michael Yublosky. Michael is a SCORE Resource Mentor and Workshop Presenter. Michael specializes in developing marketing strategies for new and existing small business Web Sites and analyzing existing Web Sites.
Current Internet Marketing techniques depend heavily on influencing clients and prospects by creating and sharing relevant information they are searching for. Learn some of the whys and how to's of developing and presenting information to solve people's problems and answer their questions rather than turning them off with direct advertising.
Will Discuss:
- Overview of Content Marketing
- Definition and Purpose
- Target Marketing Research
- Types/Examples of Target Marketing
- Ideas and Resources
- Optimization Factors and Search Engine Primer
- Promotion and Distribution
- Test, Measure and Repeat Successes
Presented by Michael Yublosky. Michael is a SCORE Resource Mentor and Workshop Presenter. Michael specializes in developing marketing strategies for new and existing small business Web Sites and analyzing existing Web Sites.
