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Event Description:
Content Marketing 101: Today's Key to Getting Found on the Internet and Google
Current Internet Marketing techniques depend heavily on influencing clients and prospects by creating and sharing relevant information they are searching for. Learn some of the whys and how to's of developing and presenting information to solve people's problems and answer their questions rather than turning them off with direct advertising.
Will Discuss:
Overview of Content Marketing
Definition and Purpose
Target Marketing Research
Types/Examples of Target Marketing
Ideas and Resources
Optimization Factors and Search Engine Primer
Promotion and Distribution
Test, Measure and Repeat Successes
Presented by Michael Yublosky. Michael is a SCORE Resource Mentor and Workshop Presenter. Michael specializes in developing marketing strategies for new and existing small business Web Sites and analyzing existing Web Sites.